Our executive leadership team brings a range of experience to deliver greater value to our customers and drive the company’s path forward.

Michael Showalter
Chief Executive Officer

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As Chief Executive Officer, Michael leads Health e(fx) with a passion for serving customers.  An accomplished industry veteran, Michael is recognized for his senior leadership experience and successful track record for growth for both healthcare startups and large organizations. Internally, Michael promotes a disciplined, customer-centric culture of integrity, responsibility, and focus across the organization.

His diverse and challenging experiences have given Michael a broad, holistic view of customer needs within the healthcare industry. As a change agent, he has a proven track record of creating growth for companies in the highly competitive and dynamic healthcare space.

While Chief Marketing Officer of Prime Therapeutics (a pharmacy benefits-management company), growth nearly doubled in just four years and customer satisfaction levels were industry-leading. As an executive leader, he participated in the strategic transition of CIGNA HealthCare, resulting in sector-leading organic membership growth for three years. In addition, he supported the development of the first CDHC plan for Definity Health (a United Healthcare company), making it the fastest-growing health plan in U.S. history. And, as a managed care consultant for eBenX and Watson Wyatt Worldwide, he counseled Fortune 500 companies on the design, financing, and implementation of private healthcare exchanges.

Michael is a founding board member of the National Business Group on Health’s Institute on Health Care Costs and Solutions and is a founding sponsor of the Global Knowledge Exchange Network, an organization that works to identify and promote global adoption of promising health system models. He also served on the Board of Directors for the Upper Midwest Chapter of the National MS Society.

Cherie Coenen
Executive Vice President, Corporate Administration

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Cherie, Executive Vice President of Corporate Administration, is a strategic HR leader and savvy business professional with a breadth of experience across multiple HR disciplines, which she uses to help us shape our Health e(fx) offerings for the better. During her 15-plus years in HR and management, she has led diverse, high profile initiatives in the areas of system implementation, training, performance management, employee relations, benefits, compensation, talent acquisition, organizational design, change management, and compliance.

Prior to Health e(fx), Cherie held leadership roles within a variety of fast-changing and competitive industries, including manufacturing, retail, and insurance. She holds a B.A. in human resource management from Concordia University in St. Paul, Minnesota.

Scott Freberg
Executive Vice President, Product & Technology

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As Executive Vice President of Product & Technology, Scott is responsible for the Health e(fx) technology platform and all software engineering disciplines that drive and support enhancements to the market leading solution.

Scott is a healthcare technology veteran with over twenty years of experience building highly scaled technology solutions across the healthcare continuum for commercial and public sector customers. Scott has broad experience spanning IT, including solution design, development, quality assurance, support, strategic planning, portfolio management, and process improvement. Scott’s passion is applying technology to solve customers’ most pressing needs, leveraging industry best practices to drive innovative solutions and world class service.

Prior to Health e(fx), Scott held a variety of leadership roles at Optum and UnitedHealthcare, with a focus on new product development, strategic portfolio management, and technology integration. Earlier in Scott’s career, he was a management consultant with Andersen Consulting, focused on helping clients improve performance and predictability in their software development methodologies.

Scott earned a Master of Business Administration and a Bachelor of Mechanical Engineering degree from the University of Minnesota. He also holds certificates in agile development and ITIL service management.

Tom Hoffman
Executive Vice President,

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As Executive Vice President of Operations, Tom is responsible for client service throughout the customer lifecycle including client implementations, employer account management, annual form production, annual IRS transmittal, and ongoing client support.  

Tom brings a valuable blend of client-facing and operational leadership expertise to Health e(fx). His broad healthcare industry experience includes leadership roles supporting national accounts, consumer-directed health plan product design and operations, and clinical program strategy.

Prior to joining Health e(fx), Tom worked at Prime Therapeutics, where, as the VP and General Manager of the Health Insurance Marketplace, he led the operations, technology, market, and client strategy build for Prime’s highly successful 2014 exchange-based benefits launch. Tom also served as Vice President of Client Operations for the national accounts segment of United Healthcare’s central region. His roles there also included program leadership for OptumHealthand account management strategy for the integration of United Healthcare and Definity Health. Tom has also held roles at Accenture and Deloitte Consulting.  

Tom earned a Bachelor of Science degree in Industrial Engineering from the University of Illinois and a Master of Business Administration from the University of Michigan.  

Jenna Elving
Assistant Vice President, Marketing and Communications

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As head of the Marketing and Communications team, Jenna brings over 15 years of B2B and B2B2B marketing leadership experience in healthcare insurance and technology. Jenna has developed the brand platform for Health e(fx) and spearheads the marketing, public relations and internal communications efforts.

Jenna is passionate about understanding client needs and delivering innovative thought leadership to support employer groups, brokers, consultants and strategic partners. She brings deep expertise in brand management, product marketing, content marketing, public relations, and the integration of sales and marketing efforts.

Formerly the leader of Prime Therapeutics B2B Marketing department, Jenna built the marketing platform for prospect Blue Cross and Blue Shield plans, as well as the marketing go-to-market work stream for the launch of Prime Therapeutics’ partnership with Walgreens (now AllianceRx Walgreens Prime). She also worked with Blue Cross and Blue Shield clients to develop a B2B2B and B2B2B2C marketing and communications approach that met each plan’s unique brand requirements to support integrated healthcare/pharmacy insurance plan sales efforts.

Jenna has a bachelor’s degree from Hamline University in St. Paul, MN.

Kimberly Longerbone
Assistant Vice President of Infrastructure, Information Security and Data Services

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As Assistant Vice President of Infrastructure, Information Security and Data Services, Kimberly is responsible for infrastructure configuration, deployment, and maintenance with focus and attention on system availability, performance, operational stability, resiliency and support for client and business services. She is also accountable for sustaining the security and integrity of our commercial software products and internal business processes.

Kimberly brings an invaluable mix of operational leadership expertise, combined with extensive experience in the commercial and provider-side healthcare space. She has spent the past 25 years building and leading world-class, service-oriented IT organizations and operations. Her diverse leadership experience spans all areas of IT; including IT service management, contact centers, desktop services, infrastructure operations, information security, application development/support, analytics, telemedicine, biomedical device/asset management, quality assurance and Project Management Office.

Prior to joining Health e(fx), Kimberly worked at Hennepin Healthcare Systems as the Director of Enterprise Technology and Applications, as well as the Director of IT Customer Care. Kimberly also served at UnitedHealth Group/Optum as the Director of IT Business, as well as the Director of Operations Support and IT Service Management. She has also held IT leadership roles at IBM and Xcel Energy.

Kimberly earned a Bachelor of Arts and Master of Science degree. She also holds a Project Management Professional (PMP) certification, as well as numerous certificates in ITIL Service Management, Asset Management and agile development. In 2018 Kimberly was a winner of “CIO Magazine’s 2018 Ones to Watch Award”, recognizing her as a rising star in the field of technology and as a strategic, C-level technology executive of tomorrow by the CIO Executive Council.

Kyle Jennifer Scott
Assistant Vice President,

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Kyle is a healthcare compliance professional with 25-plus years of healthcare experience, who is passionate about healthcare compliance.

Prior to Health e(fx), Kyle held leadership roles within managed healthcare in operations, analytics, technology, quality, data integrity, product management, process improvement, and corporate compliance. While employed at UnitedHealth Group and Optum, Kyle trained and consulted with large employers, brokers and financial partners to unravel complexity and simplify implementation and management of High Deductible Health Plans and Health Savings Accounts. 

Kyle earned her Juris Doctor, Cum Laude, from Hamline University School of Law and her BA in Psychology from Purdue University.  Kyle is Certified in Healthcare Compliance (CHC), holds a Certified Health Reform Specialist (CHRS) designation, and achieved certificates in Management Information Systems, Health Law, and Human Resources Compliance.  Kyle also serves her community as a Commissioner on the Golden Valley Minnesota Human Rights Commission.

Michelle Tressel
Assistant Vice President, Sales and Client Experience

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As Assistant Vice President of Sales and Client Experience, Michelle leads business development efforts and strategic partner relationships for Health e(fx). As an experienced and strategic leader, Michelle brings more than 18 years of diverse industry experience serving in roles that span the continuum of the sales cycle.

Michelle is a consummate connector who leverages her extensive background to deliver elegant client solutions to complex problems in highly regulated environments.  

Prior to Health e(fx), Michelle held leadership roles at financial services firms including Nuveen Investments, Parametric Portfolio Associates, and Morgan Stanley. Michelle has served as an adjunct professor of Finance at Stetson University and began her career in the Audit and Advisory business at EY.

Michelle earned a Master of Science in Accountancy from University of Notre Dame and a Bachelor of Business Administration in Finance from Stetson University.